The SBC Awards rewards and celebrates the very best in sports betting and gaming.

Entries may be edited up until the point of submission; all submissions must be made by 17 June 2022.

Please note only submitted entries will proceed to the judging stage. The shortlist will be announced on 1 July 2022, followed by a review of the nominations by the judges to decide who the winners will be.

Operator & Supplier Awards 

Leader of the Year - Male

This award singles out one of the outstanding leaders working in the sports betting and gaming industry who has shown exceptional leadership during the last 12 months.

Key to success is the nominee’s ability to demonstrate excellence, innovation and leadership.

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This award has been created to recognize the best gambling employer of 2022. The category will be awarded to the company that has demonstrated exceptional work during this time of crisis in keeping its staff safe and well, being able to adapt to new realities and create a pathway through the COVID-19 pandemic.

Key to success is the nominee’s ability to demonstrate positive leadership and management, a high standard of training programs and overall employee engagement.

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Leader of the Year - Female

This award singles out one of the outstanding leaders working in the sports betting and gaming industry who has shown exceptional leadership during the last 12 months. Key to success is the nominee’s ability to demonstrate excellence, innovation and leadership.

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Affiliate Awards 

This award recognises the best overall sports affiliate of 2022.

The category will be awarded to the affiliate that has been the most innovative and successful in its activities in the last 12 months. Particular emphasis will be placed on quality and scale of traffic generated, overall growth, differentiation and innovation.

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This award recognises the best overall casino affiliate of 2022.

The category will be awarded to the affiliate that has been the most innovative and successful in its activities in the last 12 months. Particular emphasis will be placed on quality and scale of traffic generated, overall growth, differentiation and innovation.

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This award recognises the best product innovation in the sports betting affiliate sector.

The category will be awarded to the affiliate that has created the most innovative and successful affiliate product in 2022. Particular emphasis will be placed on market penetration, growth, differentiation and innovation.


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Operator Awards 

This award recognises the best overall sportsbook operator of 2022.

The category will be awarded to the operator that has been the most innovative and successful in its activities in 2022. Particular emphasis will be placed on growth, new market penetration, quality, differentiation of operations and strength of brand.


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This award recognises the best overall casino operator of 2022.

The category will be awarded to the operator that has been the most innovative and successful in its activities in 2022. Particular emphasis will be placed on growth, new market penetration, marketing, quality, differentiation of operations and strength of brand.


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This award is created to recognize achievements in the battle against problem gambling. The category will be awarded to the operator that has been the most proactive and successful in its socially responsible activities in the last 12 months. 

Particular emphasis will be placed on training, awareness campaigns and fundraising.

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This award has been created to recognise the most impressive emerging company in sports betting 2022. The category will be awarded to the company that has emerged most successfully as a new player in the industry over the last three years.

Particular emphasis will be placed on growth, new market penetration and improvements in brand awareness and brand recognition.


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This award recognises the company(ies) behind the most innovative, intelligent and creative Marketing Campaign of 2022.

]The award is open to an operator/affiliate or an agency working on behalf of an operator/affiliate. Particular emphasis will be placed on the campaign’s creativity, success and originality.


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This award has been created to recognise the best affiliate partner scheme of 2022.

The category will be awarded to the operator that has developed and offered the most popular and successful affiliate scheme this year. Particular emphasis will be placed on popularity, overall growth, differentiation, customer service and relationship management.

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The category will be awarded to the Northern European Operator that has been the most innovative and successful in its activities in 2022. Particular emphasis will be placed on growth, quality, differentiation of operations and strength of brand in the Northern European market.

Northern European countries: Norway, Denmark, Sweden, Finland, Estonia, Latvia, Lithuania.

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The category will be awarded to the Southern European Operator that has been the most innovative and successful in its activities in 2022. Particular emphasis will be placed on growth, quality, differentiation of operations and strength of brand in the Southern European market.

Southern European countries: Italy, Spain, Portugal, Slovenia, Croatia, Malta, Greece, Serbia, Bosnia and Herzegovina, North Macedonia

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The category will be awarded to the Eastern European Operator that has been the most innovative and successful in its activities in 2022. Particular emphasis will be placed on growth, quality, differentiation of operations and strength of brand in the Eastern European market.

Eastern European countries: Poland, Ukraine, the Czech Republic, Slovakia, Hungary, Romania, and Bulgaria

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The category will be awarded to the Western European Operator that has been the most innovative and successful in its activities in 2022. Particular emphasis will be placed on growth, quality, differentiation of operations and strength of brand in the Western European market.

Western European countries: United Kingdom, Ireland, France, Germany, Netherlands, Belgium, Luxembourg, Switzerland

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This award recognises the best Esports betting operator of 2022.

The category will be awarded to the operator that has been the most innovative and successful in its activities in 2022 in esports markets. Particular emphasis will be placed on market penetration, communication and overall quality of product and brand.

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This award is to recognise the most outstanding mobile app in the Sports Betting or Gaming Industry. This category will be awarded to the company who has lead the way in mobile betting or gaming.

Particular emphasis will be placed on User Interface, originality, usability, and creativity.

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This award has been created to recognise the most impressive emerging company in the gaming sector in 2022. The category will be awarded to the company that has emerged most successfully as a new player in the industry over the last three years.

Particular emphasis will be placed on growth, new market penetration and improvements in brand awareness and brand recognition.

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This award has been created to recognise the company behind the most exciting innovation in the gaming sector, including Live Casino, Bingo, Poker.

Particular emphasis will be on technology innovations and their impact on customer experience, operations performance, product creation and revenue growth.

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This award recognises the best overall crypto gaming operator of 2022.

The category will be awarded to the operator that has been the most innovative and successful in its activities in 2022. Particular emphasis will be placed on growth, new market penetration, quality, differentiation of operations and strength of brand.

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Payment & Compliance Awards 

This award has been created to recognise the company behind the best payment product of 2022 for the gambling industry.

Particular emphasis will be placed on customer experience, commercial success, security and geographical range.

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This award has been created to recognise creativity in the arena of payments with regards to the gambling industry. Particular emphasis will be placed upon creative solutions, innovative approaches to regulatory problems and commercial success.

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This award has been created to recognise creativity in the arena of fraud and compliance with regards to the gambling industry. Particular emphasis will be placed upon creative solutions, innovative approaches to regulatory problems and commercial success.

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This award has been created to recognise the company behind the best mobile payment product of 2022.

Particular emphasis will be placed on commercial success, security, and effectiveness of the product.

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Supplier Awards 

This award has been created to recognize the company providing the best possible activation and CRM services that enable operators to know their customers and respond to their needs the best.

Particular emphasis will be placed on the robustness, connectivity, analytical prowess, commercial success, and flexibility.

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This award has been created to recognise the company providing the best sportsbook product in 2022.

Particular emphasis will be placed on the creativity, differentiation, commercial success and impact of the innovation.


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This award has been created to recognize the best standalone platform provider of 2022, servicing the sports betting, casino and iGaming industries. 

Candidates should be as candid as possible in sharing KPIs and metrics without breaching any data. Particular emphasis will be placed on the success, stability, flexibility and geographical reach.

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This award has been created to recognise the new company or companies behind the best innovation in sports betting software in 2022.

Particular emphasis will be placed on the creativity, differentiation, commercial success and impact of the innovation.


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This award has been created to recognize the new company or companies behind the best innovation in casino software and services in 2022.

Particular emphasis will be placed on the creativity, differentiation, commercial success and impact of the innovation.

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This award has been created to recognise the company supplying the best sports data product in 2022.

Particular emphasis will be placed on the speed, accuracy, scale, flexibility and robustness.

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This award has been created to recognise the company providing the best streaming product to the betting and casino market in 2022.

Particular emphasis will be placed on the latency, user experience, range of sports or games and commercial success.

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This award has been created to recognise the company behind the best Land-Based betting product of 2022. This can be anything from machines to displays to screen systems - anything that adds to the bottom line in a retail environment.

Particular emphasis will be placed on the customer engagement, differentiation, commercial success and impact.


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This award has been created to recognize the outstanding service provider.

Particular emphasis will be placed upon a combination of innovative products, services and support. The Best Service Provider will be a company that has helped its customers to meet their objectives and demonstrated outstanding customer service.

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This award has been created to celebrate the company who has provided the outstanding innovation of the year which has or has the potential to make a significant change to the sports betting or casino industries.

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This award has been created to recognise achievements in the battle against problem gambling.

The award will be presented to the company providing the most outstanding Socially Responsible service to the gaming industry in 2022. Particular emphasis will be placed on harm prevention, partnerships and innovation.


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This award has been created to recognise the best casino game of 2022.

Candidates should be as open as possible in sharing KPIs and metrics without breaching any data. Particular emphasis will be placed on those developers daring to be different, in terms of technical innovation, flexibility and geographical reach. Limit of two titles per developer.

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This award has been created to recognise the best white label supplier of 2022.

Candidates should be as candid as possible in sharing KPIs and metrics without breaching any data. Particular emphasis will be placed on the success, scale, stability, flexibility and geographical reach.

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This award has been created to recognise the best esports betting product suppliers of 2022.

Candidates should be as candid as possible in sharing KPIs and metrics without exposing any sensitive data. Particular emphasis will be placed on the success, scale, stability, flexibility and geographical reach.

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This award has been created to recognise the company behind the best live betting product of 2022.

Particular emphasis will be placed on the range of markets/sports, stability, commercial success, UX and innovation.

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This award has been created to recognise the company behind the best Live Casino Product innovation of 2022.

Particular emphasis will be placed on new concepts brought to the live casino sector in the last 12 months.

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This award has been created to recognise the company behind the most exciting innovation in the virtual sports sector. Particular emphasis will be on technology innovations and their impact on customer experience, operations performance, product creation and revenue growth.

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This award has been created to recognise the company behind the best virtual sports product of 2022.

Particular emphasis will be placed on the creativity, commercial success, geographical range and user experience.

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This award has been created to recognise the company providing the best service across multiple channels.

Particular emphasis will be placed on the robustness, connectivity, complexity, commercial success, customer experience and flexibility.

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This award has been created to celebrate the company who has provided the outstanding innovation of the year in Mobile which has or has the potential to make a significant change to the Sports Betting or Casino Industries.

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This award has been created to recognise the company behind the most exciting innovation in the gaming sector, including Live Casino. Particular emphasis will be on technology innovations and their impact on customer experience, operations performance, product creation and revenue growth.

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