SBC Awards North America 2024
The SBC Awards North America rewards and celebrates the very best in sports betting and gaming. Entries may be edited up until the point of submission; all submissions must be made by February 19, 2024.
Please note only submitted entries will proceed to the judging stage.
The shortlist will be announced on March 14, 2024, followed by a review of the nominations by the judges to decide who the winners will be.
Affiliate & Media Awards
Casino Affiliate of the Year
This award recognises the best overall casino affiliate of the February 2023 - February 2024 period.
The coveted title will be earned by the casino affiliate that has displayed unparalleled innovation and success throughout the year.
The following entry criteria will be considered for this award:
- Remarkable quality and scale of the generated traffic (overall traffic, conversions, bounce rate, return visitor rate etc),
- The quality of content and user experience (site design, navigation, user-friendliness),
- Growth achieved in terms of new partnerships and deals,
- Trustworthiness and credibility (reputation and authority),
- A commitment to differentiation and innovation (distinctive features, creative strategies).
Sports Affiliate of the Year
This award recognises the best overall sports affiliate of the February 2023 - February 2024 period.
The coveted title will be earned by the sports affiliate that has displayed unparalleled innovation and success throughout the year.
The following entry criteria will be considered for this award:
- Remarkable quality and scale of the generated traffic (overall traffic, conversions, bounce rate, return visitor rate etc),
- The quality of content and user experience (site design, navigation, user-friendliness),
- Growth achieved in terms of new partnerships and deals,
- Trustworthiness and credibility (reputation and authority),
- A commitment to differentiation and innovation (distinctive features, creative strategies).
Sports Media Company of the Year
This award recognises the best sports affiliate or sports media company of February 2023 - February 2024.
The coveted title will be earned by the sports affiliate that has displayed unparalleled innovation and success throughout the year.
The following entry criteria will be considered for this award:
- Remarkable quality and scale of the generated traffic (overall traffic, conversions, bounce rate, return visitor rate etc),
- The quality of content and user experience (site design, navigation, user-friendliness),
- Growth achieved in terms of new partnerships/deals or in terms of new readers,
- Trustworthiness and credibility (reputation and authority),
- A commitment to differentiation and innovation (distinctive features, podcasts, interviews, creative strategies),
- Commitment to showcasing diversity in their media products.
Operator & Supplier Awards
Employer of the Year
The "Employer of the Year" award celebrates the outstanding achievements of organisations that excel in creating a positive and supportive work environment for their employees.
The following entry criteria will be considered for this award:
- Prioritises the well-being, professional growth, and satisfaction of their employees,
- Demonstrates exceptional leadership and management practices that empower employees,
- Cultivates a positive workplace culture that promotes open communication, inclusivity, and collaboration,
- Values and recognises the contributions of its employees, creating an environment where individuals can thrive, develop their skills, and reach their full potential,
- Fosters continuous learning, professional growth, and career development opportunities, ensuring that employees feel supported and motivated to excel in their positions,
- Fosters a sense of belonging, promotes work-life balance and implements initiatives that enhance job satisfaction and employee morale.
Leader of the Year
The Leader of the Year award is designed to recognise an exceptional individual who has demonstrated outstanding leadership qualities within the sports betting and gaming industry.
This prestigious award aims to highlight a leader who has exhibited excellence, innovation, and the ability to inspire and guide others within their organisation and the industry as a whole.
The following entry criteria will be considered for this award:
- A proven track record of exemplary leadership skills, showcasing the ability to inspire and motivate their team and effectively navigate challenges and opportunities,
- Strong vision and capability to lead their organisation toward achieving strategic goals and objectives,
- Demonstration of how their innovative approaches have contributed to growth, efficiency, and competitiveness, and how they have embraced emerging trends and technologies,
- Significant and positive impact on the sports betting and gaming industry (through initiatives, contributions to industry-wide collaborations, thought leadership, public speaking, publications, or any other actions),
- Recognition from their peers (testimonials, positive media coverage, or other forms of acknowledgment that attests to their leadership abilities).
Socially Responsible Initiative of the Year
This award category recognizes the companies that have demonstrated proactivity and success in their socially responsible activities throughout 2023/2024.
The focus will be on initiatives related to training, awareness campaigns, and fundraising efforts. Additionally, this category will honour the best project implemented by operators and suppliers to address problem gambling, with a specific emphasis on creativity, value for money, and effectiveness. Operators and suppliers are welcome to submit multiple projects if they believe them to be deserving of inclusion.
The following entry criteria will be considered for this award:
- Demonstrate a proactive commitment to social responsibility (implementation of policies and initiatives that prioritise player protection and responsible gambling practices),
- Showcase efforts in providing training programs for their employees to promote responsible gambling practices (identifying problem gambling behaviours, providing resources and equipping staff with the knowledge to handle responsible gambling inquiries),
- Demonstrate engagement in fundraising activities to support responsible gambling initiatives (charity events, donations, or collaborations with charitable organisations to raise funds for responsible gambling causes),
- Engage in impactful and awareness campaigns aimed at promoting responsible gambling behaviours and addressing problem gambling (ads social media initiatives, educational materials, or collaborations with relevant organisations),
- Demonstrate innovation in tackling problem gambling (development of tools, technologies, or approaches that promote responsible gambling),
Provide evidence of the measurable impact of their socially responsible initiatives.
Operator Awards
Marketing Campaign & Sponsorship of the Year
This award recognises the company(ies) behind the most innovative, intelligent and creative marketing campaign and/or sponsorship between February 2023 - February 2024.
The award is open to operators or agencies working on behalf of operators. Particular emphasis on the marketing campaign side will be placed on the campaign’s creativity, success and originality. If there is sponsorship, it can be across leagues, clubs, individuals, ambassadors or TV sponsorships.
To be considered for the "Marketing Campaign & Sponsorship of the Year" award, companies or agencies must meet the following entry criteria, demonstrating their innovation, intelligence, creativity, commercial success, and originality in executing a marketing campaign between May 2023 and May 2024. The following entry criteria will be considered for this award:
- Creativity and concept: fresh ideas and engaging storytelling that capture the attention of the target audience,
- Achieved significant success in the form of measurable outcomes such as increased brand awareness, customer acquisition, conversion rates, or revenue growth
- Demonstrated strategies that encourage audience engagement and interactivity (gamification, social media contests, or other strategies that foster a sense of community),
- Strong reputation (positive reviews/testimonials) from the industry peers.
Rising Star of the Year
This award has been created to recognise the most impressive emerging company in the sports betting and gaming sector between February 2023 - February 2024. The category will be awarded to the company that has emerged most successfully as a new player in the industry over the last three years.
Particular emphasis will be placed on growth, new market penetration and improvements in brand awareness and brand recognition.
The following entry criteria will be considered for this award:
- Operational efficiency, smooth day-to-day operations, and ability to deliver exceptional customer experiences,
- Showcase significant growth in the past three years in terms of revenue, customer base, and market reach (successful entry into new markets, expansion of the online presence, launch of new products),
- Marketing and branding efforts to increase brand awareness and recognition (such as creative advertising campaigns, promotions, strong communication strategy that resonates with the target audience),
- Has introduced innovative features that differentiate it from competitors (unique technologies, game offerings, immersive experiences, loyalty programs),
- Commitment to responsible gambling and adoption of player protection measures,
- Customer satisfaction (user-friendly platform, plethora of payment options to choose from, multiple casino games/sports markets)
Sportsbook Operator of the Year
This award recognises the best overall sportsbook operator of the February 2023-24 period.
Particular emphasis will be placed on growth, new market penetration, marketing, quality, differentiation of operations and strength of brand.
The following entry criteria will be considered for this award:
- Operational efficiency, smooth day-to-day operations, and ability to deliver exceptional customer experiences,
- Showcase significant growth in terms of revenue, customer base, and market reach. (successful entry into new markets, expansion of the online presence, launch of new products),
- Marketing and branding efforts such as creative advertising campaigns, promotions, strong communication strategy that resonates with the target audience,
- Has introduced innovative features that differentiate it from competitors (unique technologies, game offerings, immersive experiences, loyalty programs),
- Strong reputation (positive reviews/testimonials) from the industry peers,
- Commitment to responsible gambling and adoption of player protection measures,
- Customer satisfaction (good player retention stats, user-friendly platform, plethora of payment options to choose, from, multiple casino games/sports markets),
- Profitability and financial security/stability
Casino Operator of the Year
This award recognises the best overall casino operator of the February 23-24 period.
Particular emphasis will be placed on growth, new market penetration, marketing, quality, differentiation of operations and strength of brand.
The following entry criteria will be considered for this award:
- Operational efficiency, smooth day-to-day operations, and ability to deliver exceptional customer experiences,
- Showcase significant growth in terms of revenue, customer base, and market reach. (successful entry into new markets, expansion of the online presence, launch of new products),
- Marketing and branding efforts such as creative advertising campaigns, promotions, strong communication strategy that resonates with the target audience,
- Has introduced innovative features that differentiate it from competitors (unique technologies, game offerings, immersive experiences, loyalty programs),
- Strong reputation (positive reviews/testimonials) from the industry peers,
- Commitment to responsible gambling and adoption of player protection measures,
- Customer satisfaction (good player retention stats, user-friendly platform, plethora of payment options to choose, from, multiple casino games/sports markets),
- Profitability and financial security/stability
Social Gaming Operator of the Year
This award honours the Social Gaming Operator of the Year within the February 23-24 period.
The award recognises the standout performer showcasing exceptional expertise in steering an online platform that not only offers engaging game catalogues but also nurtures lively communities and pioneers unique features, fostering an inclusive and social environment for diverse audiences to enjoy interactive gaming experiences.
The following entry criteria will be considered for this award:
- Demonstrate the ability to maintain seamless day-to-day operations while consistently delivering outstanding customer experiences.
- Introduction of groundbreaking features that set the social gaming operator apart, including unique technologies, diverse gaming offerings, immersive experiences, and effective loyalty programs.
- A proven track record of positive reviews and testimonials from industry peers, affirming the operator's standing and influence.
- A demonstrated dedication to responsible gambling practices and the implementation of robust player protection measures.
- High player retention rates, including a user-friendly platform, and a wide array of casino games, ensuring maximum customer satisfaction.
- A strong financial footing marked by sustained profitability and security.
Payment & Compliance Awards
Compliance Solution & Partner of the Year
This award recognises the companies that demonstrated excellence in developing and implementing compliance solutions.
The following entry criteria will be considered for this award:
- Embody the ability to detect, prevent, and mitigate risks associated with non-compliance,
- Demonstrate expertise in designing robust systems and strategies to protect against fraudulent activities and uphold regulatory requirements,
- Demonstrate innovative approaches and deliver measurable results,
- Make an impact in the fight against fraud and the promotion of compliance, setting a benchmark for industry-wide best practices,
- Help businesses stay ahead of emerging threats and demonstrate adaptability to future trends and regulatory requirements.
Payment Solution & Innovation of the Year
This award has been created to recognise payment solutions that facilitate secure, efficient, and seamless transactions within the gambling sector and have gone above and beyond in contributing to a smoother, safer and more enjoyable gambling experience.
The following entry criteria will be considered for this award:
- Demonstrates achievements in creating a payment system that enhances the overall user experience by showcasing exceptional performance in critical areas such as reliability, security, speed, and user-friendliness,
- Addresses the unique challenges and opportunities faced by the gambling industry,
- Enables operators to offer their customers secure and convenient payment options, enhancing overall operational efficiency and customer satisfaction and fostering long-term loyalty,
- Demonstrates creativity, vision, and technical expertise in developing and implementing innovative payment solutions that enhance the overall user experience, drive growth, and promote secure practices,
- Enables players to make transactions with confidence, ensuring the security of their funds and personal information,
- Surpasses traditional payment methods, demonstrating technical excellence, visionary thinking, and a deep understanding of industry dynamics,
- Demonstrates adherence to regulatory requirements, ensuring compliance with AML and KYC standards.
Supplier Awards
Rising Star in Sports Betting
This award has been created to recognise the new company or companies behind the best innovation in sports betting software in 2023/2024.
This award category aims to identify and acknowledge emerging suppliers who have demonstrated exceptional creativity, differentiation, commercial success, and the impact of their innovations in the sports betting industry.
The following entry criteria will be considered for this award:
- Showcase creative approach to sports betting software innovation (introducing unique features, functionalities or technologies),
- Demonstrate how their innovation enhances the sports betting experience providing added value, convenience and excitement,
- Highlight how their sports betting software innovation stands out from competitors (unique selling points and competitive advantages of their product - how their innovation addresses challenges, improves efficiency and enhances user engagement),
- Provide evidence of the commercial success of their sports betting software innovation (data on customer adoption, market penetration, partnerships or any other relevant success metrics),
- Showcase the impact of their sports betting software innovation (how their innovation has revolutionised/improved certain aspects of sports betting, improved operational efficiency, increased player engagement).
Rising Star in Casino
This award has been created to recognise the new company behind the best innovation in casino software between February 2023 - February 2024.
This award aims to identify new companies that have showcased exceptional innovation in the field of casino software in the last year by demonstrating creativity, differentiation, commercial success, and significant impact with their software solutions.
The following entry criteria will be considered for this prestigious award:
- Showcase their innovative and creative approach to developing casino software (how their solutions go beyond conventional practices and bring fresh ideas to the industry and highlight unique feature and functionalities),
- Explain how their casino software stands out from the competition (showcase distinctive elements that make their software unique),
- Provide evidence of the commercial success of their casino software (how their software has gained traction in the market, attracted customers, and generated positive business outcomes),
- Demonstrate the impact of their casino software on the industry or the overall gaming experience (how their software has revolutionised, improved or disrupted existing practices and introduced new possibilities in the casino landscape).
Industry Innovation of the Year
This award has been created to celebrate the company who has provided the outstanding innovation of the year which has or has the potential to make a significant change to the Sports Betting or Casino Industry.
This award aims to identify the innovations of suppliers, including platform, software, and solutions providers, who have successfully developed and implemented innovative solutions or approaches helping operators improve efficiencies, increase profitability, or enhance products and services by demonstrating creativity and commitment.
The following entry criteria will be considered for this award:
- Provide a comprehensive description of the innovation, including its purpose, benefits, and the specific problem it addresses,
- Demonstrate how the innovation sets itself apart from existing solutions in the industry and how it has the potential to revolutionise current practices,
- Describe the process of conceptualising, developing and implementing the innovation (challenges encountered along the way and the strategies employed to overcome them),
- Provide evidence of the tangible impact the innovation has had on the sports betting/casino industries (data, statistics, testimonials, or case studies that showcase the positive outcomes),
- Showcase how the innovation has improved efficiencies and profitability and enhanced products and services,
- Present plans for the future development, expansion, or adaptation of the innovation within the industry (how the company intends to further refine and enhance the innovation).
Sports Data Product
This award has been created to recognise the company supplying the best sports data product from February 2023 - February 2024.
Particular emphasis will be placed on the speed, accuracy, scale, flexibility and robustness for sports data.
The following entry criteria will be considered for this award:
- Showcase the speed at which their product delivers real-time updates and enables fast and reliable data transmission (efficiency of data feeds, ensuring that operators and players have access to the most up-to-date and accurate information),
- Showcase the scalability of their sports data product (demonstrate their ability to handle a vast volume of sports events, leagues, and markets),
- Evidence of extensive coverage, including popular sports as well as niche and emerging sports.
Live Betting & Gaming Product
This award has been created to recognise the company supplying the best live betting product from February 2023 - February 2024. Particular emphasis will be placed on the range of markets/sports, stability, commercial success, UX and innovation for live betting.
The following entry criteria will be considered for this award:
- Demonstrate the stability and reliability of their live betting product (ability to handle high traffic volumes and real-time updates without interruptions),
- Provide evidence of the commercial success of their live betting product (data on customer adoption, market share, partnerships or any other relevant success metrics),
- Demonstrate innovative features or functionalities that set their live betting product apart from competitors (novel technologies, creative options or unique elements).
Land-Based Betting & Gaming Product
This award has been created to recognise the company behind the best Land-Based betting and gaming product between February 2023 and February 2024. This can be anything from machines to displays to screen systems - anything that adds to the bottom line in a retail environment.
This award category aims to identify suppliers companies that have excelled in providing exceptional products and solutions for the land-based betting and gaming industry by demonstrating excellence in customer engagement, differentiation, commercial success, and impactful contributions to the retail environment.
The following entry criteria will be considered for this award:
- Demonstrate how their product enhances customer engagement in the retail environment (showcase features and functionalities that create a memorable and enjoyable experience for customers),
- Highlight how their product stands out from competitors in the market by showcase unique and innovative elements that set their product apart (how their product offers a distinct value proposition and competitive advantage),
- Demonstrate the commercial success of their product (adoption, positive financial impact on their clients' businesses or market share expansion),
- Highlight the impact of their product on the land-based betting and gaming industry (how their product has positively transformed the retail environment),
- Emphasise the quality and reliability of their product (robust performance, quality control measures etc).
Sportsbook Supplier of the Year
This award has been created to recognise the company providing the best sportsbook product between February 2023 - February 2024.
This award category aims to identify suppliers who have demonstrated creativity, differentiation, commercial success, and the ability to make a significant impact on the sports betting industry through their innovative sportsbook solutions.
The following entry criteria will be considered for this award:
- Showcase an exceptional sportsbook product that offers a comprehensive, user-friendly and feature-rich platform for operators (wide range of markets, competitive odds, live streaming options and other innovative features that enhance the betting experience),
- Demonstrate creativity in terms of functionality and user experience (features that differentiate it from competitors such as innovative bet types, social elements, gamification or other additions),
- Showcase how their product stands out in the market, highlighting its unique selling points and competitive advantages (features, technologies, partnerships),
- Provide evidence of the commercial success of their product through measurable outcomes (operator adoption data, market share and other relevant success metrics),
- Showcase the impact of their sportsbook innovation on the sports betting experience (how has their product revolutionised/improved certain aspects of sports betting, addressed challenges, improved engagement).
Lottery Supplier of the Year
This award has been created to recognise the company providing the best lottery product in 2023.
This award category aims to identify suppliers who have demonstrated creativity, differentiation, commercial success, and the ability to make a significant impact on the industry through their innovative solutions.
The following entry criteria will be considered for this award:
- Demonstrate creativity in terms of functionality and user experience (features that differentiate it from competitors such as innovative bet types, social elements, gamification or other additions),
- Showcase how their product stands out in the market, highlighting its unique selling points and competitive advantages (features, technologies, partnerships),
- Provide evidence of the commercial success of their product through measurable outcomes (operator adoption data, market share and other relevant success metrics),
- Showcase the impact of their innovation on the bingo / lottery experience (how has their product revolutionised/improved certain aspects of bingo / lottery, addressed challenges, improved engagement).
Casino Supplier of the Year
This award category aims to celebrates developers who dare to be different, embrace technical innovation, and exhibit flexibility in their offerings.
Companies are encouraged to share KPIs and metrics, while respecting data privacy guidelines. Each game developer is limited to submitting a maximum of two titles for consideration.
The following entry criteria are considered for this award:
- Showcase an exceptional casino game released between February 2023 and February 2024 (unique features, engaging gameplay, immersive player experience),
- Demonstrate technical excellence (quality graphics, sound design, and overall technical elements that sets the game apart from other titles in the market),
- Share relevant KPIs and metrics related to the performance of the casino game, without breaching any data privacy regulations (information on player engagement, retention rates, revenue generated, average session duration, or any other performance indicators),
- Exhibit technical innovation in the game development process (integration of cutting-edge technologies, novel gameplay mechanics, creative bonus features, or any other technical advancements),
- Demonstrate flexibility in their game offerings, catering to various platforms and devices to ensure seamless gameplay experiences across different operating systems and screen sizes.
Marketing & Services Provider of the Year
This award has been created to recognise the outstanding service provider in the field of igaming/betting market.
This award category aims to identify marketing agencies that have excelled in providing innovative products, services, and support to help clients meet their objectives and deliver exceptional customer experiences.
The following entry criteria will be considered for this award:
- Demonstrate innovation in their products and services (showcase unique approaches, strategies, and solutions that have helped their clients stand out in the competitive market),
- Highlight how their offerings in areas such as SEO, PPC advertising, public relations, content marketing, social media marketing, email marketing, influencer marketing, and video marketing have delivered measurable results,
- Demonstrate outstanding customer service and support (commitment to understanding their clients' needs, providing personalised strategies, and delivering timely and effective support throughout the partnership),
- Provide evidence of successful campaigns, increased brand visibility, improved customer engagement, higher conversion rates, or other measurable outcomes,
- Demonstrate their deep understanding of industry trends, best practices, and the unique requirements of the industry.
Platform Provider of the Year
This award has been created to recognise the best standalone platform provider of the February 2023 - February 2024 period, providing comprehensive end-to-end services and overseeing key product integrations for client operators.
This award category aims to recognise suppliers who have demonstrated excellence in terms of success, stability, flexibility, and geographical reach in their platform solutions. Companies are encouraged to KPIs and metrics, while respecting data privacy guidelines.
The following entry criteria will be considered for this award:
- Showcase the scalability of their platform solution (such as ability to handle increasing volumes of data, accommodating growing needs and supporting new market launches),
- Demonstrate expertise in software integration (capability to seamlessly integrate various products, services, and third-party solutions into their platform such as game providers, payment gateways, CRM systems or compliance tools),
- Exhibit the level of customisation they offer within their solution (clients should be able to tailor their platforms to align with their brand identities, markets and specific requirements),
- Provide evidence of successful new partner launches (testimonials from operators who have experienced smooth onboarding processes, efficient platform setup, and successful market entries),
- Showcase their client management capabilities, demonstrating their ability to build and maintain strong relationships with their clients (dedicated account management, ongoing support and regular communication),
- Demonstrate the reliability and support offered through their platform solution (platform stability, security measures, and the availability of technical support).
Player Protection Service Provider of the Year
This award has been created to recognise the best standalone player protection service provider of the May 2023 - May 2024 period.
Acquisition & Retention Partner
This award has been created to recognise the company that delivers exceptional activation and Customer Relationship Management (CRM) services to enable operators to understand their customers and effectively meet their needs.
Particular emphasis will be placed on recognising suppliers that excel in providing robust, connected, and analytically proficient solutions with demonstrated commercial success and flexibility.
The following entry criteria will be considered for this award:
- Showcase comprehensive activation and CRM services designed to help operators acquire and retain customers effectively (customer segmentation, personalised marketing campaigns, loyalty programs, player tracking systems, targeted promotions and other tools and services),
- Demonstrate robustness and reliability, ensuring seamless connectivity and integration with the operators' systems and platforms (handle high volumes of data, stability and secure data handling),
- Exhibit strong analytical capabilities to enable operators to gain deep insights into customer behaviour, preferences, and patterns to make data-driven decisions and optimise their acquisition and retention strategies (advanced data analytics, real-time reporting and business intelligence tools),
- Demonstrate the commercial success of their activation and CRM services through measurable outcomes (evidence of increased player acquisition, improved player retention rates, higher customer LTV or other relevant metrics),
- Exhibit flexibility in tailoring their services to the unique needs and requirements of each operator.
Tribal Awards
Tribal Gaming Operator of the Year
This distinguished award celebrates the exceptional achievements and contributions of Tribal Gaming Operators (that do not operate any commercial casinos) for the period of February 2023 to February 2024. The criteria for this award encompass a comprehensive evaluation of operational excellence, market growth, branding prowess, innovation, commitment to responsible gaming practices, and dedication to tribal community development. The following entry criteria will be considered for this award:
- Demonstrate seamless day-to-day operations and a commitment to delivering exceptional customer experiences.
- Highlight substantial growth in revenue, customer base, and market reach. This could include expanded online presence, the launch of innovative products or sportsbooks, tailored to tribal gaming communities.
- Present creative and effective marketing and branding efforts that resonate with the target audience, such as advertising campaigns, promotions, and communication strategies that reflect the unique values and culture of tribal gaming.
- Showcase innovative features that set the operator apart from competitors, including unique technologies, game offerings, experiences, and loyalty programs.
- Highlight initiatives and efforts dedicated to supporting and contributing to tribal community development. This could include partnerships, philanthropic endeavours, or programs aimed at enhancing the welfare, education, or cultural preservation of the tribal community.
- A high standard of customer satisfaction through positive player retention statistics and a wide array of offerings. Also, showcase financial stability and profitability within operations.
Tribal Gaming Commercial Operator of the Year
This prestigious award honours the exceptional achievements and contributions of Tribal gaming operators operating commercial casinos. The evaluation for this award will focus on revenue growth, expansion or renovation endeavours, and operational excellence.
The following entry criteria will be considered for this award:
- Showcase substantial year-over-year revenue growth and demonstrate successful expansion initiatives or renovation projects.
- Highlight operational efficiency and seamless day-to-day operations, specifically emphasising the successful management and operation of the business.
- Illustrate effective branding efforts and the launch of innovative products/initiatives tailored to audience preferences.
- Showcase innovative features that differentiate the Tribal gaming commercial operator, including unique technologies, game offerings, immersive experiences, and loyalty programs.
- Provide evidence of high customer satisfaction metrics such as player retention statistics
Tribal Leader of the Year
This individual leader has shown exemplary decision making to progress their casino property. From the addition of new amenities into the brick and mortar to preparing for the next wave of technology. This leading is paving the way for others to thrive in the ever changing casino gaming environment.
Tribal Regulator of the Year
They have been instrumental in writing regulations/policies relating to sports betting, iGaming, esports, digital wallets, crypto, metaverse, and/or the use of new technology.