The SBC Awards North America rewards and celebrates the very best in sports betting and gaming.
Entries may be edited up until the point of submission; all submissions must be made by May 6, 2022. Please note only submitted entries will proceed to the judging stage.
The shortlist will be announced on May 20, 2022, followed by a review of the nominations by the judges to decide who the winners will be.
Operator Awards
Sportsbook of the Year
This award recognizes the best overall sportsbook operator of 2022.
The category will be awarded to the operator that has been the most innovative and successful in its activities in the last 12 months. Particular emphasis will be placed on growth, new market penetration, quality, differentiation of operations and strength of brand.
Casino Operator of the Year
This award recognizes the best overall casino operator of 2022. The category will be awarded to the operator that has been the most innovative and successful in its activities in the last 12 months.
Particular emphasis will be placed on growth, new market penetration, marketing, quality, differentiation of operations and strength of brand.
Socially Responsible Operator of the Year
This award is created to recognize achievements in the battle against problem gambling. The category will be awarded to the operator that has been the most proactive and successful in its socially responsible activities in the last 12 months.
Particular emphasis will be placed on training, awareness campaigns and fundraising.
Rising Star of the Year
This award has been created to recognize the most impressive emerging company in the sports betting and gaming sector in 2022. The category will be awarded to the company that has emerged most successfully as a new player in the industry over the last three years.
Particular emphasis will be placed on growth, new market penetration and improvements in brand awareness and brand recognition.
Marketing Campaign & Sponsorship of the Year
This award recognizes the company(ies) behind the most innovative, intelligent and creative Marketing Campaign &/or the best Sponsorship of 2022. The award is open to an operator/affiliate or an agency working on behalf of an operator/affiliate. The sponsorship can be across leagues, clubs, individuals, ambassadors or TV sponsorships.
Particular emphasis will be placed on the campaign’s creativity, success and originality and on the sponsorship deal’s scale, activation, differentiation, commercial success and innovation.
Social Gaming Operator of the Year
This award recognizes the best social gaming operator of 2022. The category will be awarded to the operator that has been the most innovative and successful in its social gaming activities in the last 12 months.
Particular emphasis will be placed on brand strength, market penetration, communication and overall quality of product and brand.
Affiliate & Media Awards
Sports Affiliate of the Year
This award recognizes the best overall casino affiliate of 2022. The category will be awarded to the affiliate that has been the most innovative and successful in its activities in the last 12 months.
Particular emphasis will be placed on quality and scale of traffic generated, overall growth, differentiation and innovation.
Casino Affiliate of the Year
This award recognises the best overall casino affiliate of 2022. The category will be awarded to the affiliate that has been the most innovative and successful in its activities in the last 12 months.
Particular emphasis will be placed on quality and scale of traffic generated, overall growth, differentiation and innovation.
Sports Media Company of the Year
This award recognizes the best overall sports media company of 2022.
The category will be awarded to the sports media company that has been the most innovative and successful in its activities in the last 12 months. Particular emphasis will be placed on brand strength, growth, differentiation of content and innovation.
Supplier Awards
Acquisition & Retention Partner
This award has been created to recognize the company providing the best possible activation and CRM services that enable operators to know their customers and respond to their needs the best.
Particular emphasis will be placed on the robustness, connectivity, analytical prowess, commercial success, and flexibility.
Sportsbook Supplier of the Year
This award has been created to recognize the company providing the best sportsbook product in 2022.
Particular emphasis will be placed on the creativity, differentiation, commercial success and impact of the innovation.
Casino Supplier of the Year
This award has been created to recognize the best Casino supplier of 2022.
Particular emphasis will be placed on new concepts brought to the live casino sector in the last 12 months.
Lottery Supplier of the Year
This award has been created to recognise the company providing the best lottery product in 2022.
Particular emphasis will be placed on the creativity, differentiation, commercial success and impact of the innovation.
Platform Provider of the Year
This award has been created to recognize the best standalone platform provider of 2022, servicing the sports betting industry.
Candidates should be as candid as possible in sharing KPIs and metrics without breaching any data. Particular emphasis will be placed on the success, stability, flexibility and geographical reach.
Rising Star In Sports Betting
This award has been created to recognize the new company or companies behind the best innovation in sports betting software and services in 2022.
Particular emphasis will be placed on the creativity, differentiation, commercial success and impact of the innovation.
Rising Star In Casino
This award has been created to recognize the new company or companies behind the best innovation in casino software and services in 2022.
Particular emphasis will be placed on the creativity, differentiation, commercial success and impact of the innovation.
Sports Data Product
This award has been created to recognise the company supplying the best sports data / live betting product in 2022.
Particular emphasis will be placed on the speed, accuracy, scale, flexibility and robustness for sports data. Particular emphasis will be placed on the range of markets/sports, stability, commercial success, UX and innovation for live betting.
Live Betting & Gaming Product
This award has been created to recognise the company supplying the best live betting product in 2022.
Particular emphasis will be placed on the speed, accuracy, scale, flexibility and robustness for sports data. Particular emphasis will be placed on the range of markets/sports, stability, commercial success, UX and innovation for live betting.
Land-Based Betting & Gaming Product
This award has been created to recognize the company behind the best Land-Based betting &/or Gaming product of 2022. This can be anything from machines to displays to screen systems - anything that adds to the bottom line in a retail environment. This can also include any product that has made a significant difference to the gaming floor or player experience including table games, gaming machines, displays or other technology.
Particular emphasis will be placed on the customer engagement, differentiation, commercial success and impact.
Marketing & Services Provider of the Year
This award has been created to recognize the outstanding service provider.
Particular emphasis will be placed upon a combination of innovative products, services and support. The Best Service Provider will be a company that has helped its customers to meet their objectives and demonstrated outstanding customer service.
Industry Innovation of the Year
This award has been created to celebrate the company who has provided the outstanding innovation of the year which has or has the potential to make a significant change to the sports betting or casino industries.
Player Protection Service Provider of the Year
This award has been created to recognize achievements in the battle against problem gambling.
The award will be presented to the company providing the most outstanding Socially Responsible service to the gaming industry in 2022. Particular emphasis will be placed on harm prevention, partnerships and innovation.
Operator & Supplier Awards
Leader of the Year
This award singles out one of the outstanding leaders working in the sports betting and gaming industry who has shown exceptional leadership during the last 12 months.
Key to success is the nominee’s ability to demonstrate excellence, innovation and leadership.
Employer of the Year
This award has been created to recognize the best gambling employer of 2022. The category will be awarded to the company that has demonstrated exceptional work during this time of crisis in keeping its staff safe and well, being able to adapt to new realities and create a pathway through the COVID-19 pandemic.
Key to success is the nominee’s ability to demonstrate positive leadership and management, a high standard of training programs and overall employee engagement.
Payment & Compliance Awards
Payment Solution of the Year
This award has been created to recognise the company behind the best payment product of 2022 for the gambling industry.
Particular emphasis will be placed on customer experience, commercial success, security and geographical range.
Payment Innovation of the Year
This award has been created to recognise creativity in the arena of payments with regards to the gambling industry. Particular emphasis will be placed upon creative solutions, innovative approaches to regulatory problems and commercial success.
Compliance Solution & Partner of the Year
This award has been created to recognise the organisations who provide innovative compliance solutions and are the best partners in the gaming industry.
Particular emphasis will be placed upon creative solutions, innovative approaches to regulatory problems, commercial success and customer experience.