This award honors the exceptional accomplishments of the top-performing Casino Affiliates between February 2024 and February 2025.

Open to affiliates operating in Europe, this award recognises the casino affiliate that has excelled in performance, innovation, and industry impact over the past year. It celebrates outstanding achievements in driving growth, captivating audiences, and delivering results that redefine excellence in the affiliate sector.

The following entry criteria will be evaluated:

• Traffic Quality and Scale: Demonstrate exceptional traffic metrics, including high overall traffic, strong conversion rates, low bounce rates, and a high return visitor rate.
• Content and User Experience: Highlight outstanding content quality and an intuitive user experience, with a focus on site design, seamless navigation, and user-friendliness.
• Partnership and Deal Growth: Showcase significant growth through new partnerships and impactful deals that enhance the affiliate's market presence.
• Reputation and Credibility: Demonstrate trustworthiness and authority in the industry, underpinned by a strong reputation and consistent reliability.
• Innovation and Differentiation: Highlight a commitment to standing out with distinctive features, creative strategies, and innovative approaches that set the affiliate apart.
• Audience Engagement: Highlight effective strategies for engaging and retaining audiences, including personalised marketing, interactive campaigns, and loyalty programmes.
• Global Reach and Localisation: Showcase success in expanding into new markets and effectively tailoring content and strategies to meet the needs of diverse regional audiences.
• Adaptability to Industry Changes: Demonstrate the ability to adapt to evolving market trends, regulatory shifts, and technological advancements while maintaining growth and competitiveness.

This award honours the exceptional accomplishments of the top-performing sports affiliate between February 2024 and January 2025.

Open to affiliates operating in Europe, this award recognises the sports affiliates that have excelled in performance, innovation, and industry impact over the past year. It celebrates outstanding achievements in driving growth, captivating audiences, and delivering results that redefine excellence in the affiliate sector.

The following entry criteria will be evaluated:

• Traffic Quality and Scale: Showcase impressive metrics for overall traffic, conversions, bounce rate, and return visitor rate, demonstrating the ability to attract and retain a high-value audience.
• Content and User Experience: Highlight the quality of content and an exceptional user experience, including site design, intuitive navigation, and user-friendliness.
• Partnership Growth: Illustrate significant achievements in forging new partnerships and securing impactful deals that drive business growth.
• Trust and Credibility: Demonstrate a strong reputation and authority within the industry, underpinned by trustworthiness and reliability.
• Innovation and Differentiation: Showcase a commitment to standing out through distinctive features, creative strategies, and innovative approaches that set the affiliate apart from competitors.
• Adaptability to Market Trends: Demonstrate the ability to quickly adapt to emerging trends, regulations, and market dynamics to maintain a competitive edge.
• Audience Engagement: Highlight the use of effective engagement strategies, such as personalised marketing, social media campaigns, or interactive features, to foster meaningful connections with the audience.
• Data-Driven Strategies: Provide evidence of leveraging analytics and data insights to optimise performance, improve user targeting, and enhance overall effectiveness.

This award celebrates an outstanding C-level individual who has demonstrated exceptional leadership within the European sports betting and gaming industry from February 2024 to January 2025.

It honours a leader who has driven excellence, innovation, and measurable success, inspiring their organisation and the broader industry through their vision, guidance, and leadership.

The following entry criteria will be considered for this award:

• Leadership: A proven track record of exemplary leadership skills, showcasing the ability to inspire, motivate teams, and effectively navigate challenges and opportunities.
• Strategic Prowess: A clear vision and the capability to steer their organisation toward achieving long-term strategic goals and objectives.
• Innovation: Demonstrated success in implementing innovative approaches that drive growth, efficiency, and competitiveness while embracing emerging trends and technologies.
• Industry Impact: A measurable and positive influence on the sports betting and gaming industry through initiatives, collaborations, thought leadership, or other significant contributions.
• Industry Reception: Recognition from peers through testimonials, media coverage, awards, or other acknowledgments of their leadership excellence.
• Mentorship: A commitment to fostering future leaders by developing talent, sharing expertise, and creating opportunities for professional growth.
• Adaptability: The ability to lead through change, demonstrating resilience and agility in response to industry challenges or market evolution.
• Results-Driven Success: A proven ability to deliver measurable results, driving organisational performance, profitability, and sustainable growth.
• Ethical Leadership: A steadfast commitment to integrity, ethical practices, and fostering an inclusive, positive, and responsible organisational culture.

This award celebrates the European organisation that has demonstrated outstanding dedication to fostering a positive, inclusive, and supportive workplace culture, with a strong emphasis on employee well-being and growth. The evaluation period focuses on achievements and initiatives implemented between February 2024 and January 2025.

The following entry criteria will be evaluated for this award:

• Prioritising Employees: Prioritises employee well-being, professional growth, and satisfaction through robust support systems and motivational initiatives.
• Leadership: Demonstrates exceptional leadership and management practices that inspire and empower employees to perform at their best.
• Work Environment: Cultivates a workplace culture centered on open communication, inclusivity, and collaboration to foster trust and teamwork. Employees feel valued and part of a cohesive, supportive team.
• Employee Progression: Values and recognises employee contributions while providing clear pathways for skill development and career advancement.
• Work-Life Balance: Implements policies and initiatives that promote flexibility and balance, ensuring employees can thrive personally and professionally.
• Job Satisfaction: Enhances employee morale through recognition programmes, wellness initiatives, and opportunities for meaningful work.
• Diversity and Inclusion: Actively promotes diversity and ensures equal opportunities for all employees, creating a fair and equitable workplace.
• Employee Engagement: Encourages active participation in decision-making and fosters a sense of ownership and accountability among employees.
• Innovation in HR Practices: Continuously evolves HR policies and practices to address employee needs, enhance productivity, and adapt to industry trends.

This award recognises the company that has demonstrated proactivity and success in its socially responsible activities from February 2024 to January 2025.

Open to companies operating in Europe, this award honours initiatives related to training, awareness campaigns, projects, and fundraising efforts that address problem gambling, implemented by operators and suppliers. Submissions will be assessed on creativity, value, and effectiveness, with operators and suppliers encouraged to submit multiple projects they believe merit recognition.

The following entry criteria will be considered for this award:

• Proactive Commitment to Social Responsibility: Demonstrate the implementation of policies and initiatives that prioritise player protection and responsible gambling practices.
• Training Programmes: Showcase efforts in providing employee training programmes to identify problem gambling behaviours, equip staff with resources, and handle responsible gambling inquiries effectively.
• Fundraising Activities: Highlight engagement in fundraising initiatives, such as charity events, donations, or collaborations with organisations supporting responsible gambling causes.
• Awareness Campaigns: Demonstrate impactful campaigns aimed at promoting responsible gambling behaviors through ads, social media initiatives, educational materials, or partnerships with relevant organisations.
• Innovation: Showcase the development of tools, technologies, or creative approaches that effectively address problem gambling and promote responsible gambling practices.
• Measurable Impact: Provide evidence of the measurable outcomes and tangible impact of socially responsible initiatives.
• Player-Centric Tools: Demonstrate the implementation of tools or resources (e.g., self-exclusion programmes, spending limits, or real-time monitoring) that empower players to manage their gambling habits responsibly.
• Transparency and Reporting: Provide evidence of transparent reporting and communication around responsible gambling efforts, including progress updates and impact assessments.
• Long-Term Sustainability: Highlight initiatives designed to ensure long-term sustainability and continuous improvement in promoting responsible gambling.
• Support Services: Showcase the development or promotion of services such as counseling, helplines, or support networks to assist individuals affected by problem gambling.

This award recognises the most successful and innovative collaboration between an operator and a game developer between February 2024 and January 2025.

It celebrates partnerships that have resulted in the creation of exclusive or customised casino games, enhancing the operator’s gaming portfolio and delivering a unique, high-quality experience for players.

The following entry criteria will be considered for this award:

• Exclusive or Customised Content: The collaboration must have resulted in an exclusive or customised casino game, such as a branded slot, table game, or live dealer experience tailored specifically for the operator’s platform. The game should offer unique features or branding that differentiates it from standard offerings.
• Innovation & Creativity: The partnership must showcase an innovative approach, whether through new game mechanics, immersive design, enhanced gameplay features, or creative integrations that elevate the player experience. Player
• Engagement & Success: The game should demonstrate measurable success, such as high player engagement, increased retention rates, strong revenue performance, or positive player feedback.
• Seamless Integration & Performance: The game must be well-integrated into the operator’s platform, ensuring a smooth, high-quality player experience with minimal technical issues, fast loading times, and optimal performance.
• Strategic Collaboration: The partnership between the operator and game developer should be a well-executed collaboration, with clear goals, creative input from both parties, and a shared vision for delivering a standout product.
• Marketing & Promotion: The operator must have successfully promoted the exclusive game through effective marketing campaigns, in-game promotions, or loyalty incentives to maximise player adoption and interest.
• Long-Term Value & Differentiation: The collaboration should contribute to the operator’s long-term success by strengthening brand identity, enhancing customer loyalty, and providing a competitive edge in the market.

This award recognises an outstanding manager or team leader who has demonstrated exceptional leadership and operational excellence within the European sports betting and gaming industry from February 2024 to January 2025. It celebrates individuals at the managerial level who have played a crucial role in driving team success, operational efficiency, and business growth, while fostering a positive and high-performing work environment.

The following entry criteria will be considered for this award:

• Team Leadership & Development: A proven ability to lead, motivate, and develop their team, ensuring collaboration, productivity, and professional growth.
• Operational Excellence: Demonstrated effectiveness in managing processes, improving efficiencies, and delivering results that contribute to business success.
• Strategic Execution: The ability to implement company strategies effectively at the operational level, ensuring objectives are met while adapting to industry changes.
• Innovation & Problem-Solving: A track record of introducing new ideas, improving workflows, or optimising team performance through innovative solutions.
• Industry Contribution: A positive impact within their organisation and the wider industry, whether through mentorship, process improvements, or knowledge sharing.
• Recognition & Peer Feedback: Acknowledgment from colleagues, leadership, or industry peers for their contributions, work ethic, and ability to inspire others.
• Adaptability & Resilience: The ability to navigate challenges, respond to shifting market conditions, and maintain team morale in times of change.
• Results-Driven Performance: Demonstrated success in delivering measurable improvements in team output, business performance, or customer engagement.
• Commitment to Integrity & Company Values: A leader who upholds professionalism, ethical business practices, and a culture of responsibility and inclusivity within their organisation.

This award shines a light on a European (or Europe-focused) sportsbook operator that has demonstrated outstanding innovation, commercial success, and growth from February 2024 to January 2025.

The award highlights sportsbook operators that have achieved notable milestones such as exponential growth, successful market expansion, creative marketing campaigns, and/or differentiated themselves from competitors. The following entry criteria will be considered for this award:

• Operational Efficiency: Ensures smooth and reliable day-to-day operations while consistently delivering exceptional customer experiences through efficient processes and high-quality service.
• Company Growth: Demonstrates significant growth, including increased revenue, a growing customer base, and expanded market reach. Highlights include successful entry into new markets, enhancement of online presence, and the launch of new products or services.
• Player Loyalty: Demonstrates effective loyalty programmes and initiatives that foster long-term relationships with players, including personalised rewards, VIP experiences, and incentives that encourage repeat engagement responsibly.
• Innovative Marketing: Implemented innovative and creative marketing and branding efforts such as creative advertising campaigns, promotions, strong communication strategies, and localised marketing that resonates with the desired target audience.
• Strong Reputation: A proven track record of positive reviews and testimonials from industry peers, affirming the sportsbook operator's standing and influence.
• Player Protection: A proven commitment to responsible gambling practices and the implementation of robust player protection measures.
• User Experience: High player retention rates, including a user-friendly platform, and a wide array of sportsbook offerings, ensuring maximum customer satisfaction.
• Financial Security: Demonstrates consistent revenue growth and financial stability over time, with clear evidence of profitability. Ensures operational sustainability, while also allocating resources for innovation, market expansion, and long-term growth.
  

This award shines a light on a European (or Europe-focused) casino operator that has demonstrated outstanding innovation, commercial success, and growth from February 2024 to January 2025.

The award highlights casino operators that have achieved notable milestones such as exponential growth, successful market expansion, creative marketing campaigns, and/or differentiation from competitors. The following entry criteria will be considered for this award:

• Operational Efficiency: Demonstrates smooth day-to-day operations, and ability to deliver exceptional customer experiences
• Company Growth: Demonstrates significant growth, including increased revenue, a growing customer base, and expanded market reach. Highlights include successful entry into new markets, enhancement of online presence, and the launch of innovative products or services.
• Player Loyalty: Demonstrates effective loyalty programmes and initiatives that foster long-term relationships with players, including personalised rewards, VIP experiences, and incentives that encourage repeat engagement responsibly.
• Innovative Marketing: Implemented innovative and creative marketing and branding efforts such as creative advertising campaigns, promotions, strong communication strategies, and localised marketing that resonates with the target audience.
• Innovations: Has introduced innovative features that differentiate it from competitors such as unique technologies, game offerings, immersive experiences, and loyalty programmes.
• Strong Reputation: Recognised by industry peers, backed by positive reviews and testimonials that reflect credibility and excellence.
• Player Protection: Demonstrates commitment to responsible gambling and adoption of player protection measures.
• User Experience: Demonstrates exceptional customer satisfaction through strong player retention, a user-friendly platform, a wide variety of payment options, and an extensive selection of casino games.
• Financial Security: Demonstrates consistent revenue growth and financial stability over time, with clear evidence of profitability. Ensures operational sustainability, while also allocating resources for innovation, market expansion, and long-term growth.
  

This award recognises the company or companies behind the most impactful marketing campaign or sponsorship deal executed between February 2024 and January 2025. It is open to European (or Europe-focused) operators or agencies working on behalf of operators.

The award places particular emphasis on creativity, success, and originality within marketing campaigns. For sponsorships, eligibility extends to partnerships across leagues, clubs, individual athletes, ambassadors, or TV sponsorships. To be considered for the "Marketing Campaign & Sponsorship of the Year" award, companies or agencies must meet the following entry criteria:

• Creativity and Concept: Showcases fresh and original ideas, demonstrating innovation, intelligence, and creativity. Utilises engaging storytelling that effectively captures and holds the attention of the target audience.
• Success: Achieves significant measurable outcomes, such as increased brand awareness, customer acquisition, improved conversion rates, or notable revenue growth.
• Audience Engagement: Implements impactful strategies to encourage active audience participation and interactivity, including gamification, social media contests, and initiatives that build a strong sense of community.
• Strong Reputation: Recognised by industry peers, backed by positive reviews and testimonials that reflect credibility and excellence.
• Localised Approach: Executes marketing campaigns successfully tailored to resonate with local audiences, demonstrating a deep understanding of cultural and regional nuances.

This award recognises the operator that has introduced the most groundbreaking and impactful innovation in gaming between February 2024 and January 2025. Open to operators that have developed unique features, tools, or enhancements, this award celebrates creative advancements that elevate the player experience, drive engagement, and set new industry benchmarks.

The award honors innovations that showcase originality, effectiveness, and measurable success in transforming the way players interact with the operator. The following entry criteria will be considered for this award:

• Innovation & Uniqueness: Introduces a game-changing feature, promotional tool, or gameplay enhancement that differentiates the operator’s offering and enhances the player experience. This could include gamification mechanics, interactive betting features, AI-driven personalisations, or exclusive in-game rewards.
• Player Engagement & Experience: Demonstrates how the innovation improves the gaming journey by making it more interactive, immersive, or rewarding, leading to increased player retention and satisfaction.
• Market Impact & Differentiation: Establishes a competitive edge by offering features that set the operator apart from competitors and create a unique gaming ecosystem.
• Technology & Implementation: Effectively integrates cutting-edge technology such as AI, machine learning, blockchain, automation, or real-time data analytics to optimise engagement, personalisation, or betting options.
• Measurable Success & Adoption: Showcases clear and quantifiable results such as increased player activity, improved retention, revenue growth, or widespread adoption of the innovation among players.
• Responsible Gaming & Compliance: Ensures a safe and responsible gaming environment by incorporating player protection measures, transparent mechanics, and adherence to regulatory standards.

This award recognises the most groundbreaking and impactful innovation in sports betting from a European (or Europe-focused) operator from February 2024 to January 2025. Open to operators, this award celebrates advancements that have significantly enhanced the sports betting experience, improved player engagement, or transformed industry standards through cutting-edge technology, features, or services.

The following entry criteria will be considered for this award:

• Innovation & Uniqueness: Introduces a game-changing feature, technology, or service that enhances the sports betting experience on an operator site. This could include advancements in betting markets, AI-driven personalisation, in-play betting enhancements, or new engagement tools.
• User Experience & Engagement: Demonstrates how the innovation improves the overall betting experience through intuitive design, real-time data integration, seamless navigation, or interactive elements that increase player satisfaction and retention.
• Market Impact & Differentiation: Establishes a competitive edge by setting new standards in sports betting, offering unique features that differentiate the operator from competitors.
• Technology & Implementation: Effectively utilises cutting-edge technology such as AI, machine learning, blockchain, automation, or data analytics to enhance betting capabilities, improve odds accuracy, or optimise risk management.
• Measurable Success & Adoption: Showcases clear and quantifiable results such as increased player engagement, improved retention rates, revenue growth, or widespread adoption of the innovation.
• Responsible Gaming & Security: Demonstrates a commitment to responsible gambling by integrating player protection measures, fraud prevention tools, or other safeguards that enhance player security and fair play.

This award recognises the most impressive emerging sports betting operator over the last three years. It highlights a company that has demonstrated rapid growth, successful market penetration, and significant improvements in brand awareness and recognition.

The award celebrates new European (or Europe-focused) sports betting operators that have made a strong impact through innovation, strategic expansion, and effective marketing initiatives. The following entry criteria will be considered:

• Operational Efficiency: Demonstrates smooth day-to-day operations and the ability to deliver exceptional customer experiences.
• Company Growth: Shows significant growth in revenue, customer base, and market reach within the last three years. Highlights include successful entry into new markets, expansion of online presence, and the launch of new products or services.
• Marketing & Branding: Implements innovative and effective marketing strategies to increase brand awareness and recognition, including creative advertising campaigns, promotions, and localised marketing that resonates with target audiences.
• Innovation & Differentiation: Introduces unique technologies, betting features, immersive experiences, and loyalty programmes that set the operator apart from competitors.
• Player Protection & Responsible Gambling: Demonstrates a strong commitment to responsible gambling by implementing player protection measures and ensuring safe and ethical betting practices.
• User Experience & Customer Satisfaction: Provides a seamless and engaging user experience through a user-friendly platform, diverse payment options, and a broad selection of betting markets, including live betting and unique wagering options.

This award recognises the most outstanding affiliate programme of 2024, celebrating operators that have developed and maintained a highly effective, transparent, and mutually beneficial partnership with affiliates. Open to European or Europe-focused operators, this award highlights strong performance, industry impact, and commitment to fostering long-term affiliate relationships.

The award honors affiliate programs that showcase excellence in acquisition strategies, conversion rates, partner support, and innovation in affiliate marketing. The following entry criteria will be considered:

• Customer Acquisition & Performance: Demonstrates strong success in driving traffic and customer acquisition, boasting high conversion rates, revenue growth, and measurable impact on brand visibility.
• Affiliate Network Growth & Retention: Highlights significant growth in the number of active affiliates, as well as strategies that foster long-term partnerships and sustained engagement.
• Affiliate Support & Transparency: Provides exceptional partner support, including dedicated account management, access to relevant marketing materials, and clear, transparent communication.
• Commission Structures & Fairness: Offers competitive, fair, and profitable commission models, ensuring affiliates benefit from sustainable and rewarding partnerships.
• Reporting & Analytics: Utilises robust reporting systems to track affiliate performance accurately and in real-time, ensuring partners have the necessary insights to optimise their strategies.
• Conversion & Retention Strategies: Implements effective affiliate marketing tactics that not only convert traffic into active players but also maximise retention and lifetime value through ongoing engagement strategies.
• Reputation & Trustworthiness: Upholds integrity, transparency, and fairness, maintaining strong industry credibility and a proven track record of reliability.
• Regulatory Compliance: Adheres to all applicable regulations and responsible marketing standards, ensuring the ethical promotion of gambling products.

This award recognises the most impressive emerging casino operator over the last three years. It highlights a company that has demonstrated rapid growth, successful market penetration, and significant improvements in brand awareness and recognition.

The award celebrates new European (or Europe-focused) casino operators that have made a strong impact through innovation, strategic expansion, and effective marketing initiatives. The following entry criteria will be considered:

• Company Growth: Shows significant growth in revenue, customer base, and market reach within the last three years. Highlights include successful entry into new markets, expansion of online presence, and the launch of new products or services.
• Operational Efficiency: Demonstrates smooth day-to-day operations and the ability to deliver exceptional customer experiences.
• Marketing & Branding: Implements innovative and effective marketing strategies to increase brand awareness and recognition, including creative advertising campaigns, promotions, and localised marketing that resonates with target audiences.
• Innovation & Differentiation: Introduces unique technologies, game offerings, immersive experiences, and loyalty programmes that set the casino operator apart from competitors.
• Player Protection & Responsible Gambling: Demonstrates a strong commitment to responsible gambling by implementing player protection measures and ensuring safe and ethical gaming practices.
• User Experience & Customer Satisfaction: Provides a seamless and engaging user experience through a user-friendly platform, diverse payment options, and a broad selection of casino games.

This award recognises the company that delivers outstanding activation and Customer Relationship Management (CRM) services, between February 2024 and January 2025.

The award honours suppliers operating in Europe, that have excelled in delivering robust, integrated, and analytically advanced solutions. Successful candidates will demonstrate commercial success, adaptability, and the ability to drive meaningful engagement and long-term customer value.

The following entry criteria will be considered for this award:

• Comprehensive Services: Showcase comprehensive activation and CRM services, including customer segmentation, personalised marketing campaigns, loyalty programmes, player tracking systems, and targeted promotions, designed to help operators acquire and retain customers effectively.
• Robust and Reliable Integration: Demonstrate the robustness and reliability of their solutions, ensuring seamless connectivity and integration with operators' systems and platforms, including the ability to handle high data volumes, maintain stability, and ensure secure data handling.
• Advanced Analytics: Exhibit strong analytical capabilities, enabling operators to gain deep insights into customer behaviour, preferences, and patterns. Highlight advanced data analytics, real-time reporting, and business intelligence tools that support data-driven decision-making and strategy optimisation.
• Proven Commercial Success: Provide evidence of the measurable outcomes achieved through their activation and CRM services, such as increased player acquisition, improved retention rates, higher customer lifetime value (LTV), or other relevant metrics.
• Customisable Solutions: Showcase the flexibility of their services, demonstrating how they tailor solutions to meet the unique needs and requirements of each operator, regardless of market size or region.

This award has been created to recognise the company providing the best sportsbook product between February 2024 and January 2025.

Open to suppliers operating in Europe, this award celebrates companies that have delivered outstanding sportsbook solutions, demonstrating creativity, differentiation, commercial success, innovation, and the ability to make a significant impact on the sports betting industry.

The following entry criteria will be considered for this award:

• Comprehensive Platform: Showcase an exceptional sportsbook product that offers operators a user-friendly, versatile platform. Highlight a wide range of markets, competitive odds, live streaming options, and innovative features that enhance the betting experience for players.
• Creativity and User Experience: Demonstrate creativity in functionality and user experience, emphasising unique features such as innovative bet types, social elements, gamification, and personalisation.
• Market Differentiation: Highlight how the product stands out in the market, focusing on its unique selling points and competitive advantages. This could include cutting-edge features, proprietary technologies, or strategic partnerships that set it apart.
• Commercial Success: Provide evidence of measurable success, including operator adoption data, market share growth, partnerships, or other metrics that demonstrate the product’s positive financial and operational impact.
• Transformational Impact: Showcase the product's contribution to advancing the sports betting experience, detailing how it has revolutionized or improved aspects such as engagement, operational efficiency, or customer satisfaction while addressing industry challenges.
  

This award recognises the achievements of an emerging company that has introduced the most groundbreaking innovation in sports betting software between February 2024 and January 2025. It aims to recognise emerging companies operating in Europe that have showcased exceptional creativity, differentiation, and commercial success while delivering innovations that have significantly influenced the sports betting industry.

The following entry criteria will be considered for this award:

• Creative Approach: Showcase their creative approach to sports betting software innovation by introducing unique features, functionalities, or technologies that redefine industry standards.
• Enhanced Betting Experience: Demonstrate how their innovation adds value, convenience, and excitement to the sports betting experience, enriching both operators' and players' interactions with the platform.
• Competitive Differentiation: Highlight the unique selling points and competitive advantages of their innovation, detailing how it addresses industry challenges, improves efficiency, and enhances user engagement.
• Commercial Success: Provide evidence of the software's market impact, including data on customer adoption, market penetration, partnerships, or other relevant success metrics that validate its business performance.
• Customer-Centric Design: Provide examples of how the software prioritises user-friendly interfaces, accessibility, or personalisation to meet player and operator needs effectively.
• Responsible Gaming Features: Highlight any built-in tools or features that promote responsible gaming and ensure player safety.
  

This award has been created to recognise the company delivering the best sports data product between February 2024 and January 2025.

Open to companies operating in Europe, particular emphasis will be placed on the speed, accuracy, scalability, flexibility, and robustness of their sports data solutions.Considerations will also include the range of sports and markets covered, product stability, commercial success, user experience (UX), and innovation in delivering cutting-edge sports data services.

The following entry criteria will be considered for this award:

• Speed and Efficiency: Showcase the speed at which their product delivers real-time updates and ensures fast, reliable data transmission, providing operators and users with the most accurate and up-to-date information.
• Stability and Reliability: Demonstrate the stability and reliability of their sports data product, including its ability to handle high traffic volumes and deliver uninterrupted service during peak events.
• Scalability: Highlight the product’s ability to scale effectively, managing a vast volume of sports events, leagues, and markets with consistent performance.
• Commercial Success: Provide evidence of the product’s success through metrics such as customer adoption, market share growth, strategic partnerships, or other measurable outcomes.
• Comprehensive Coverage: Showcase extensive sports coverage, including popular sports as well as niche and emerging disciplines, catering to diverse market demands.
• Innovation and Differentiation: Highlight innovative features or functionalities that set the product apart, such as novel technologies, creative solutions, or unique elements that enhance the sports data experience.

This award recognises the best platform provider operating in Europe between February 2024 and January 2025. It celebrates suppliers who have demonstrated excellence in terms of success, stability, flexibility, and geographical reach in their platform solutions. Companies are encouraged to KPIs and metrics, while respecting data privacy guidelines.

The following entry criteria will be considered for this award:

• Scalability: Showcase the platform's ability to scale efficiently, handling increasing data volumes, accommodating growing operator needs, and supporting seamless entry into new markets.
• Software Integration Expertise: Demonstrate the capability to integrate a wide range of products, services, and third-party solutions, including game providers, payment gateways, CRM systems, and compliance tools, ensuring a cohesive ecosystem.
• Customisation: Exhibit the level of customisation offered, allowing operators to tailor their platforms to align with their brand identities, target markets, and specific business requirements.
• Successful Partner Launches: Provide evidence of successful new partner onboarding, including testimonials from operators highlighting smooth onboarding processes, efficient platform setup, and successful entries into new markets.
• Client Management: Showcase client management capabilities, emphasizing the ability to build and maintain strong relationships through dedicated account management, ongoing support, and regular communication.
• Reliability and Support: Demonstrate the platform's stability, robust security measures, and the availability of 24/7 technical support to ensure uninterrupted operations and client confidence.
  

This award celebrates the remarkable achievements of an emerging company in the casino sector between February 2024 and January 2025. It aims to recognise emerging companies operating in Europe that have showcased exceptional innovation in the field of casino solutions by demonstrating creativity, differentiation, commercial success, and significant impact with their software solutions.

The following entry criteria will be considered for this award:

• Innovation and Creativity: Showcase their innovative approach to casino software development, highlighting fresh ideas, unique features, and functionalities that go beyond conventional practices.
• Competitive Differentiation: Explain how their casino software stands out from the competition, emphasizing distinctive elements that make it unique.
• Commercial Success: Provide evidence of market traction, customer adoption, and positive business outcomes achieved by their casino software.
• Industry Impact: Demonstrate how their casino software has revolutionised or improved existing practices, introduced new possibilities, or enhanced the overall gaming experience.
• Technology Advancement: Highlight the use of cutting-edge technologies or innovative techniques in their software that set them apart.
• Customer-Centric Focus: Demonstrate how the software addresses user needs, enhances player engagement, or improves the user experience.

This award celebrates game developers that push the boundaries of innovation, creativity, and technical excellence in the European market. Honouring game studios that have demonstrated flexibility, embraced cutting-edge technology, and delivered high-quality gaming experiences, this award recognises those who have made a significant impact between February 2024 and January 2025.

The award highlights suppliers that have set new standards in game development by offering engaging gameplay, seamless user experiences, and strong market adaptability.

The following entry criteria will be considered for this award:

• Exceptional Game Portfolio: Demonstrates a standout portfolio of games with unique features, engaging gameplay mechanics, and immersive player experiences that set them apart in the market.
• Technical Excellence: Showcases high-quality graphics, sound design, and overall technical superiority that distinguish the games from other titles in the industry.
• Performance & KPIs: Provides relevant performance metrics (while adhering to data privacy regulations), including player engagement, retention rates, revenue impact, average session duration, or other key success indicators. Innovation in
• Game Development: Incorporates cutting-edge technologies, novel gameplay mechanics, creative bonus features, or other advancements that enhance the overall gaming experience.
• Flexibility & Accessibility: Ensures seamless gameplay across multiple platforms and devices, offering optimised experiences for different operating systems and screen sizes.
• Geographical Reach & Compliance: Demonstrates strong market reach, making games accessible to players in multiple jurisdictions through partnerships with operators, compliance with diverse regulatory requirements, and localised content tailored for different regions and languages.

 This award honours the European company behind the most outstanding innovation of the year, recognising its current or potential transformative impact on the sports betting/casino industry between February 2024 and January 2025.

The award seeks to identify groundbreaking contributions from suppliers, including platform, software, and solutions providers, who have successfully developed and implemented innovative solutions or approaches. These innovations should demonstrate creativity and a commitment to helping operators enhance efficiency, increase profitability, or improve products and services.

The following entry criteria will be considered for this award:

• Comprehensive Overview: Provide a clear description of the innovation, including its purpose, benefits, and the specific problem it addresses in the sports betting or casino industries.
• Industry Differentiation: Highlight what sets the innovation apart from existing solutions, emphasising unique features, novel approaches, and its potential to revolutionise industry practices.
• Development Journey: Summarise the key stages of conceptualisation, development, and implementation, including challenges faced and strategies used to overcome them.
• Tangible Impact: Present evidence of the innovation’s success, such as data, testimonials, or case studies showcasing measurable improvements in efficiency, engagement, or financial performance.
• Efficiency and Profitability: Showcase how the innovation has optimised processes, increased profitability, and enhanced products or services for operators and users.
• Future Plans: Outline plans for future development, expansion, or adaptation, demonstrating the innovation’s scalability and long-term relevance in the industry.

This award recognises the supplier behind the most outstanding live betting product between February 2024 and January 2025. It celebrates companies that have set new standards in live betting by offering a diverse range of markets and sports, ensuring product stability, achieving commercial success, and enhancing user engagement through innovation.

The award highlights suppliers that have delivered exceptional live betting experiences, combining technical excellence, market reach, and cutting-edge features to elevate in-play betting. The following entry criteria will be considered for this award:

• Market Coverage & Variety: Demonstrates the breadth and depth of the live betting product by offering a wide range of sports and betting markets, ensuring comprehensive coverage of both mainstream and niche events.
• Stability & Reliability: Showcases a robust and reliable live betting platform capable of handling high traffic volumes, real-time updates, and dynamic odds changes without interruptions or delays.
• Commercial Success: Provides evidence of the live betting product’s success, including data on customer adoption, operator partnerships, market share, or revenue growth.
• User Experience & Engagement: Delivers an intuitive and user-friendly interface with seamless navigation, clear presentation of live odds, real-time match statistics, and engaging visualisations or interactive elements.
• Innovation & Differentiation: Introduces unique features or functionalities that set the live betting product apart from competitors, such as AI-powered odds, personalised betting recommendations, fast markets, or advanced data-driven tools.
  

This award honours companies that have demonstrated exceptional excellence in developing and implementing effective compliance and/or KYC solutions within the European gaming and sports betting industry between February 2024 and January 2025. It celebrates organisations that have set new standards for regulatory adherence, risk management, player protection, and operational integrity, particularly in areas such as Know Your Customer (KYC), Anti-Money Laundering (AML), and fraud prevention.

The following entry criteria will be considered for this award:

• Risk Mitigation: Demonstrates the ability to detect, prevent, and mitigate risks associated with non-compliance, including responsible gambling, money laundering, and fraudulent activities.
• Fraud Prevention & KYC Excellence: Showcases expertise in designing robust systems to protect against fraudulent activities, ensuring strict KYC and AML compliance while streamlining verification processes to enhance player onboarding and security.
• Innovation: Introduces innovative approaches in compliance, including advanced KYC tools, automated document verification, and AI-driven fraud detection, delivering measurable results that improve efficiency and accuracy.
• Industry Impact: Demonstrates significant contributions to the fight against fraud, identity theft, and underage gambling, setting a benchmark for industry-wide best practices in regulatory compliance.
• Future Adaptability: Helps businesses stay ahead of emerging threats, demonstrating adaptability to future trends and evolving regulatory requirements, including real-time KYC checks and enhanced due diligence measures.
• Collaboration: Highlights partnerships or collaborations with regulators, industry stakeholders, or technology providers to drive innovation in compliance and KYC processes.
• Technology Integration: Incorporates advanced AI, machine learning, blockchain, and biometric authentication to enhance compliance capabilities, risk detection, and KYC verification while ensuring seamless player onboarding.
• Training & Education: Demonstrates a commitment to educating employees and stakeholders about KYC, AML, and responsible gambling compliance best practices, fostering a culture of compliance within the organisation.

This award celebrates innovative payment solutions that enable secure, efficient, and seamless transactions within the European gambling sector. It honors organisations that have gone above and beyond to enhance the payment experience, contributing to a smoother, safer, and more enjoyable gambling journey.

The following entry criteria will be considered for this award:

• User Experience: Has created a payment solution that excels in reliability, security, speed, and user-friendliness, enhancing the overall user experience.
• Industry Focus: Understands and addresses the unique challenges and opportunities faced by the gambling industry.
• Operational Efficiency: Enables operators to offer secure and convenient payment options, improving efficiency and customer satisfaction, and fostering long-term loyalty.
• Innovation: Demonstrates creativity, vision, and technical expertise in developing and implementing innovative payment solutions that drive growth and promote secure practices.
• Player Confidence: Enables players to make transactions with confidence, ensuring the security of their funds and personal information.
• Technical Excellence: Showcases visionary thinking, technical excellence, and a deep understanding of industry dynamics.
• Regulatory Compliance: Demonstrates strict adherence to regulatory requirements, including AML and KYC standards.
• Cross-Border Capability: Demonstrates the ability to facilitate seamless cross-border payments, addressing the complexities of regional and state-specific regulations within Europe.
• Mobile Optimisation: Offers exceptional mobile payment solutions to meet the growing demand for on-the-go, user-friendly transactions.
• Local Market Adaptability: Demonstrates the ability to adapt payment solutions to state-specific requirements, payment preferences, and regulatory environments unique to Europe.
• Responsible Gambling Integration: Aligns payment systems with responsible gambling measures, such as tools for deposit limits, spending alerts, or self-exclusion integration.

This award recognises the aggregator that stands out for its commitment to delivering exceptional gaming experiences, fostering innovation, high-quality game portfolios, and driving success for online casinos and players alike.

The following criteria will be applied to nominations entering this category:

• Diversity of Game Portfolio: Demonstrate the breadth and variety of games offered by the aggregator, including slots, table games, live dealer games, and speciality titles, catering to diverse player preferences and demographics. Quality of
• Game Content: Showcase the overall quality, innovation, and entertainment value of the games provided by the aggregator.
• Partnerships and Integration: List the aggregator's partnerships with leading game developers and studios, as well as the ease and efficiency of game integration processes for online casinos.
• Innovation and New Releases: Demonstrate the aggregator's commitment to innovation and regularly updating its game portfolio with new releases, innovative features, and cutting-edge technologies.
• Player Engagement and Retention: Highlight the extent to which the games provided by the aggregator contribute to player engagement, retention, and overall satisfaction within online casinos.
• Industry Reputation and Client Satisfaction: Provide evidence of the aggregator's reputation within the gaming industry, including client testimonials, industry awards, and recognition for excellence in game aggregation services.
  

The award honours the slot game that showcases mastery in game design and art direction, setting a new standard for visual excellence and artistic innovation within the gaming industry.

The following criteria will be applied to nominations in this category:

• Visual Brilliance: Demonstrates exceptional visual design, featuring stunning graphics, animations, and artistry that captivate players at first glance and set a new industry benchmark.
• Artistic Ingenuity: Showcases creative and innovative art direction, incorporating visually striking intros, transitions, and effects that enhance the overall aesthetic appeal and immersion.
• Thematic Consistency: Ensures coherence in design elements, seamlessly aligning symbols, backgrounds, animations, and overall aesthetics to enhance and support the slot’s theme.
• Immersive Introductions: Features innovative and visually compelling introductions that engage players from the outset, setting the tone for a captivating gaming experience.
• Innovative Visual Features: Introduces inventive visual elements, such as unique symbols, interactive animations, or artistic flourishes, that enrich the overall gameplay experience.
• Technical Prowess: Exhibits technical excellence in rendering, optimisation, and performance, ensuring smooth and visually appealing gameplay across various devices and platforms.
• Impactful Artistic Direction: Highlights the slot’s ability to evoke emotions, create atmosphere, and immerse players in a compelling visual narrative that complements the gameplay.
  

This award celebrates a groundbreaking and innovative slot mechanic or feature that has redefined gameplay, enhanced player engagement, and driven retention between February 2024 and January 2025. Recogniaing both mechanics that revolutionise slot play and features that elevate the gaming experience, this award honours industry advancements that have made a substantial impact on player interaction and enjoyment.

The following criteria will be considered for nominations in this category:

• Innovation & Game-Changing Impact: Recognises a pioneering slot mechanic or feature that sets new industry standards or significantly enhances established gameplay elements.
• Player Engagement & Retention: Demonstrates a measurable increase in player engagement, session durations, and return visits, proving its sustained appeal.
• Seamless Integration & Adaptability: Showcases how the mechanic or feature integrates effortlessly into various slot themes and narratives, maintaining technical excellence and reliability.
• Technical Execution & Performance: Exhibits a high level of quality in design, usability, and functionality, ensuring flawless gameplay across platforms.
• Industry Recognition & Influence: Highlights acknowledgment within the gaming industry, whether through awards, industry adoption, or setting new benchmarks for future innovations.
• Long-Term Viability: Demonstrates the potential for sustained relevance and long-term impact, ensuring continued player interest beyond its initial launch.
• Positive Player Reception: Provides evidence of strong player feedback, whether through reviews, social media mentions, or community discussions, reflecting its popularity and success.
  

The award celebrates the pivotal role of slot soundtracks, recognising the slot game that excels in utilising music and sound to enrich the player experience. This award honors games that create immersive and memorable auditory journeys, seamlessly complementing and elevating the overall gaming experience.

The following criteria will be applied to nominations in this category:

Memorable Melodies: Features distinctive melodies or motifs that players associate with the game, leaving a lasting impression and contributing to brand recognition.

Thematic Harmony: Ensures seamless integration of sound elements that align with the slot’s theme, creating an immersive and cohesive audio-visual experience.

Innovative Sound Design: Introduces inventive sound effects, transitions, or interactive audio elements that enhance gameplay and engage players in unique ways.

Player Engagement: Demonstrates how the soundtrack drives player engagement and retention, amplifying excitement and enjoyment throughout the gaming experience.

Technical Quality: Showcases excellence in sound recording, mixing, and optimisation, ensuring high-quality audio performance across various gaming platforms.

This award celebrates the best online game that has demonstrated exceptional performance, innovation, and player engagement in European markets over the 12 months leading up to February 2024.

The game does not have to be newly launched within this timeframe but must have made a significant impact in the market. Each game developer may submit a maximum of two titles, with each title requiring a separate entry.

The following entry criteria will be evaluated:

• Exceptional Games: Showcase (a) standout casino or crash game(s) that has performed exceptionally in the 12 months since February 2024, highlighting unique features, engaging gameplay, and immersive player experience that sets it/them apart in the market.
• Technical Excellence: Demonstrate quality through superior graphics, sound design, and overall technical elements that elevate it above competing titles.
• Performance Metrics: Share relevant KPIs and metrics that highlight their success, such as player engagement, retention rates, revenue generated, average session duration, or other performance indicators, while ensuring compliance with data privacy regulations.
• Technical Innovation: Exhibit innovation in the game development process, showcasing the integration of cutting-edge technologies, novel gameplay mechanics, creative bonus features, or other advancements that push industry boundaries.
• Platform Flexibility: Demonstrate adaptability across various platforms and devices, ensuring seamless gameplay experiences on different operating systems and screen sizes to cater to a wide audience.
• Player-Centric Features: Showcase features designed to enhance player engagement, such as personalisation, gamification, or social interaction elements that elevate the overall experience.